Direct-Tech National Yellow Pages | National & Regional Directory Advertising Programs

Online Local Search Engines

Businesses targeting local audiences can do it online through internet yellow pages ("IYPs") or through the search engines direct. Internet yellow pages overall continue to enjoy very high traffic according to independent reporting agencies, and IYPs are evolving to stay relevant in a highly competitive search engine advertising market (see chart below). Also, there's fairly solid industry research that shows that true conversion rates (sales) are higher associated with referrals from internet yellow pages compared with many other channels, including major search engines.

Direct-Tech can help you determine which IYP market is best for your business. We can keep your info local or take your local content nationwide with links to your website, maps, driving directions, hours, Email links, coupons, logos, products & services, brand names, and many other options!